Aeon Social Responsible Investing Outline

The aim of social responsible investing is to identify companies whom have a positive effect on the South African society through Product & Service delivery, Employment, Corporate Social Responsibility (CSR) and Black Ownership.

1. Business and Product

  • Does the company engage in ethical business practices?
  • Does the product add value to the consumer?
  • Does the company offer products and/or services which meet the needs of low income consumers?

2. Employment Creation and Labour Practices

  • Has the company consistently created jobs over the past years?
  • Does the company have expansion plans that include an increased workforce in the coming year(s)?
  • Do they have positive employee practices?
  • Do they ensure their suppliers meet local ethical labour standards?

3. Corporate Social Investing and Its Effectiveness

  • What is their allocation to CSR initiatives as a percentage of earnings?
  • Are the CSR initiatives undertaken by the company directed to sustainable projects that will benefit the community in the long run?

4. Black Ownership and Management

  • What percentage of the company is owned by black individuals?
  • What percentage of the company is owned by black employees?
  • Is the black ownership broad based, or concentrated among a few individuals?
  • What percentage of senior management is comprised of black individuals?
  • What percentage of the board is comprised of black individuals?
  • Is the BEE shareholding at the holding company level?

5. Environmental

  • Does the company engage in practises that are considered destructive?
  • Is the pollution or harmful effects of the company being offset by community improvement and growth?
  • Does the company have a plan to reduce its environmental effect going forward?

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela